And . . . ACTION! Have you ever used video marketing to add some oomph! to your product descriptions?
I saw a wonderful example of this technique on a website a few days ago, and I think you're really going to love it!
While I was browsing through the beautiful jewelry at ice.com, two little words caught my attention:
I couldn't resist clicking on the video of the shiny bracelet, and even though the video was quite short, my interest level in that particular product shot up. I don't see this technique of product videos very often (and I've never seen it used for handmade products), so there was a definite wow factor when I saw that video!
My next thought was, "I wonder how much those videos cost to produce?" When I clicked on the link to the company that created the videos, I found prices that are definitely outside my budget (the least-expensive price tier is $149 per month).
Despite that pricey cost, I started thinking about the concept of creating videos for products . . . even handmade products. I wondered if there might be a much less expensive way to create videos to help sell products . . . . like free, perhaps?
I remembered a website called Animoto that I have experimented with a few times but never really put into practice. Hmmm . . . I wonder if Animoto might be an option that handmade sellers could use to promote their products?
Since this post is just Part 1 of this series, I'll just whet your appetite by encouraging you to head over to the Animoto website and browse around. By the way, did you notice that Animoto has a FREE version? Yes, the free videos are limited to 30-seconds, but that time period might be all you need to add some pizzazz to your product descriptions!
Part 2 (with an example) tomorrow, friends!
Top Photo: © Rewat Wannasuk| Dreamstime.com