So, after Monday's post, I hope your mind has been thinking about incorporating video into your marketing strategy. But I'm guessing that you have some hesitations about video marketing, right?
Let's see . . .
* Perhaps you don't have fancy video equipment (or any video equipment, for that matter).
* Perhaps you are camera shy.
* Perhaps you aren't sure where to post a marketing video for maximum exposure.
Today I'm going to show you a simple, quick, FREE way to create a short video to promote your products . . . all without getting in front of a camera! :)
In a nutshell, Animoto allows you to upload photos, set them to music, and produce a short video that you can use in your handmade marketing.
Here is an example that I created in just a few minutes:
Of course, I'm sure you noticed that the Animoto logo remains in the upper corner of the video (and then appears at the end), but Animoto has a paid version that will allow your video to be unbranded. I don't mind the Animoto logo, so the free version is okay with me, at least for now. :)
In fact, I'd suggest playing with the free version before considering the paid versions.
Now, let's list the nitty gritty of how an Animoto video can promote your handmade products. Here are some suggestions:
First, you'll need to decide if you want to create a video for every single product you sell, or if you want to make a video for each category of products in your shop. The free version of Animoto allows users to create as many videos as you wish.
Tips for Creating an Animoto Video for Your Product(s):
1. You'll need approximately 8-10 product photos (preferably on a consistent background) to fill the 30 seconds of time that you are allotted per free video. The more photos you include, the less amount of time each photo will appear on the screen. Be sure to use multiple photo angles of the product and some simple staging to show the approximate size of the product.
2. You'll need a graphic that represents your handmade biz. This could be:
* a screenshot of your shop
* the banner/header that appears at the top of your shop
* your shop logo
3. You'll need an elevator pitch for your business (and perhaps one for the product itself).
4. Here is a suggested order:
As you can see in the screenshot above, you can insert the elevator pitch or product title first (those T's are text slides), then your shop logo, and then the product photos. I'd suggest ending the video with the name of your shop and the URL of your site. You can click and drag the images until you have them in the order that you like best.
5. Select a music track (or upload one of your own) that fits the style of your products best. For example, if you sell fun, quirky products, you could use a music track that is upbeat. If you sell elegant jewelry, you could use a classical music track.
6. Finalize the video (it takes a few minutes to process), and then upload/embed it wherever you think it will most effectively market your product(s). I would definitely include the link in your product descriptions, although the link won't be clickable in an Etsy listing. You could include wording like this in your product description: "Click here to view a short video of this product." (include link)
Okay, I'm eager to hear your thoughts about this marketing option. If you decide to experiment with Animoto and want to share your video in the comments below, I'd be thrilled! :)
Have fun experimenting!