Do you have a new line of products that you'll be launching in the near future? Want to spread the word to your customers and build anticipation? A "Coming Soon" campaign might be just what you need!
Sometimes the anticipation of a thing is better than the thing itself. For example, we're all familiar with fashion shows, right? The models on those runways wear the styles that will appear in stores in the near future. And they look so pretty that we want to go out and buy the clothes as soon as we see them in stores!
Building buzz about a new line of products is important for any type of business. Here are some tips:
1. Think of an appropriate date to launch your new product(s).
Launching products around a holiday or a particular season can be a great idea. Perhaps a "First Day of Spring" or "Summertime Sizzler" launch. You could even make up your own fun holiday to coincide with the theme of your products.
2. Photograph the new product(s) in advance of the product launch.
Show "sneak peeks" of these photos to build excitement about the new items. Think of some fun, creative ways to build suspense.
3. Prior to the product launch, reveal the products gradually.
Build anticipation and use the element of surprise. For example, if you sell handmade necklaces and plan to launch a line of bracelets soon, post pictures of one bracelet on your blog each day for a week (or whatever schedule works for you).
4. Share your new product(s) with someone before you release it to the public.
After that person has had a chance to try your product, ask for a testimonial. Then publish that testimonial on your social media venues (blog, Facebook, Twitter, etc.) when you launch the product(s).
5. Mention your new product line in your shop announcement, your blog, your website, your Facebook page, and Twitter.
List the date that you will be launching and then start a countdown to build excitement. Be sure to approach the launch a bit differently on each venue so that those who follow you in multiple places won't get bored.
6. Once the product line launches, host a giveaway.
To keep the buzz goingafter the product line launches, consider hosting a giveaway to build more interest. Give people an extra chance to win for spreading the word on their Facebook or Twitter accounts.
And now, would you like to hear a personal example of how a "Coming Soon" sign can create buzz?
My husband and I used this tactic a few years ago when we put our house on the market. The real estate market wasn't nearly as terrible as it has been lately, but we were in a rush to sell our house because we had to move to another part of the state right away due to a job change.
Because my hubby was finishing some remodeling in the bathroom, we weren't quite ready to put our house on the market. However, we were under a time crunch and wanted to start building buzz about our property. We planned to sell our house by owner, so we had some flexibility about when we would actually put the "For Sale" sign in our yard.
So here's how the whole thing happened:
One week prior to the bathroom renovation project completion, we put a "For Sale by Owner" sign in the front yard. We did NOT include a phone number on the sign . . . just a "Coming Soon" sign positioned diagonally across the front of the sign (but not completely covering up the "For Sale" part).
Buzz started right away. We noticed people slowing down as they drove by our house. A few people even rang our doorbell and asked when the house would officially be on the market. That "Coming Soon" sign raised more interest than we thought it would!
Long story short, 4 days after we removed the "Coming Soon" wording and officially put the house on the market, our house was under contract with a buyer. FOUR DAYS!
I'd say the "Coming Soon" sign helped, wouldn't you?
How can you apply this concept to your product lines? Where can you put a "Coming Soon" sign? I'd love to hear your ideas in the comments!